OriginatorCoach.com

My personal coaching coaching is designed for originators who want to generate extraordinary results in both their personal and professional life and who are ready to grow beyond the ordinary life of a typical loan originator!

Click here to watch a complete overview video of the program.

About Our Coaching Program

Our Originator Coaching program is unique due to its use of a "high touch", "high tech" philosophy. Inside our coaching program we partner our coaching clients with the tools, resources and coaching they needto succeed in achieving all their goals and dreams. In addition to having all the resources from MyMortgageCommunity.com available to our clients, we've also partnered with eLifePlans.comto provide an online Planning and Goal Setting tool to our clients. We use this patent pending tool as a common coaching platform inside our high impact coaching program to get phenomenal results in our clients' lives.

Our coaches do not just ask great questions; they help you create a workable Action Plan then help you implement the plan to reach your full potential. Our extensive coaching program covers Six Distinct Coaching Phases to help our clients gain the FOCUS, BALANCE and DIRECTION they need to succeed as a Mortgage Originator in this ever changing and competitive mortgage industry.

During our Coaching Program we guide our clients through the following Six Steps To Success:

STEP 1 - DEVELOPING YOUR LIFE AND BUSINESS PLAN

We will assist you to Create/Refine Your Personal Life Plan to help you...

Begin with an end in mind
Establish All of Your Dreams, Goals and Action Plans
Gain more FOCUS, BALANCE and DIRECTION to your daily life
We will assist you to Create/Refine Your Business Plan to help you...
Define Your Vision and Mission Statements
Develop Your Financial Goals, Marketing Plan and Operational Plan

STEP 2 - DEVELOPING/REFINING YOUR MARKETING STRATEGIES

During STEP 2 your coach will help you to develop and/or refine your highest payoff marketing strategies. Once these have been developed they will act as a "new client faucet" that you can turn on and off when you want to ramp up your production.

Direct Mail Strategies (Renters, Bankruptcies/Foreclosures, ARM to Fixed, etc.)
Seminars (1st Time Home Buyers, Investment Properties, Sales Training for Realtors, etc.)
Telemarketing/Live Call Transfer
For Sale By Owner Systems
Media (press releases, interviews, etc.)
Print/Media (T.V., Radio, Internet) Advertising
Past Client Marketing
Technology (websites, loan updates, auto-responders, blogs, podcasts,
data capture, web conferencing, etc.)

STEP 3 - SOLIDIFYING PROFITABLE REFERRAL PARTNERSHIPS

During STEP 3 your coach will help you to determine who your highest profitability partners are and help you to solidify your relationships with them through strategic relationship marketing strategies and activities. These Referral Partnerships include the following individuals...

Real Estate Agents
Builders
Financial Advisors
CPA’s/Accountants
Insurance Agents
Estate Planners
3rd Party Influential(s)

STEP 4 - MASTERING YOUR SALES SKILLS

To become a top producing loan originator you must master your selling skills. During STEP 4 of the coaching program your coach will guide you in developing sales systems to help improve your overall success as a top producer...

Prospecting – Defining your target market and your “Perfect Client/Referral Partner Profile”
Approaching – How to WOW clients and referral partners with your first impression and develop a unique 30 second elevator speech
Needs Analysis- How to isolate your clients' biggest problem and prepare your offer as the perfect solution to solve it
Presenting – Refining your client and referral partner presentations, Memorizing your Competitive Advantages and your Unique Selling Proposition (USP)
Overcoming Objections – Polishing your responses to the most common objections
Gaining Commitment – Perfect your techniques to improve your Pre-qual to close ratio
Raving Fan Customer Service – Learn how to serve clients and referral partners at peak performance levels
Following Up – Leveraging your Contact/Database Management System(s) to enhance your follow up process with past clients, prospective clients and referral partners.
Time Management – Defining your highest payoff tasks and how to delegate the rest, defining your “Perfect Week”, etc.
Personal Development – Developing a continual plan to pursue wisdom and new skills to enhance your value to the marketplace.

STEP 5 - BECOME AN EXPERT MORTGAGE ADVISOR

Based on your current level of mortgage experience and expertise we will review the mortgage basics and coach you on areas where you need additional training. The following is the list we provide to our clients and allow them to choose where they'd like to get additional coaching and training...

General Industry Overview
Industry Laws and Ethics
Understanding Credit Scores and Reports
General Underwriting Guidelines
FHA/VA
Loan Application, GFE and TIL
Basic Loan Processing Procedures
Loan Products
Understanding Rate Sheets
Secrets to Pre-Qualifying Borrowers
Defining Your Loan Process Timeline
Advanced Mortgage Training
Financial Literacy – Understanding what effects interest rates, indices and their trends
Equity Repositioning – How to leverage mortgage debt to gain financial freedom
Becoming Your Own Banker – How to pay yourself interest instead of the bank
Advanced Loan Products - Interest Only Loans, Pay Option ARM's, etc.

STEP 6 - STREAMLINE ORIGINATOR SYSTEMS

During STEP 6 (the final STEP)your coach will help you to develop and/or refine your operational originator systems to help you streamline workflow procedures and simplify your life. Once these have been developed and/or refined you will have the peace of mind that your are delivering Raving Fan Customer Service and providing a WOW Customer experience to clients and referral partners.

Perfecting the Loan Process Workflow
Developing your Operations Manual
Hiring Assistants
Developing the Assistant’s Job Description and Min. Qualifications
Finding the right team member(s)
Interviewing, Checking References, etc.
Training Your Assistant(s)

Click here to schedule a 30 minute Complimentary Discovery Coaching Session
and Receive a Personal Originator Business Optimizer!

Personal Testimonials

David, I just wanted to leave you a quick message, and say how truly grateful I've been for the coaching so far. It's made a big impact in my life. I've noticed my skill sets have improved and I've been able to hone in and focus a lot better on everything, both personally and professionally. I wanted to say "Thanks" for everything you're doing to help impact my personal and professional life. Thank you!

Brent Hicks
Branch Manager
Meridias Capital
#13 on the 2007 Mortgage Originator Magazine's Top 200 Originator List

David showed me that I needed to change just about everything I was doing. Before going through the coaching I relied on other people to get me business. Now I make things happen. The wealth of the information he provided will be invaluable in my business going forward. I now know that the path I am on will see me through these tough times.

Dan Hunt
President
MetroCities Mortgage

David and his Coaching Program has been a great asset for me and my mortgage team. I have increased my originations in my branch by 20% in just one month with the resources!

Matt Freeman
Vice President/Broker
Consolidated Capital Mortgage Corporation

This has been a phenomenal experience! It's an 'over the top' type of experience both personally and professionally. It's an opportunity to focus on your life plan and business plan and balance the two together. My coach has helped me to uncover my dreams and create action plans to achieve them. The ongoing accountability has also been great. I would recommend this program to anyone who wants to take their business to the next level!

Linda Winters
Loan Originator
Residential Mortgage

I've gone through other coaching programs and they'd helped me to some degree, but I've never quite felt they were on target for me.

However, in a very short time, the coaching David Bush provided has not only helped me to increase my production, by helping me to fine-tune my skills, but my business practices as well as my marketing techniques. I've already seen a return on my investment. The money is not only well spent, but it's money that I've already received back many-fold in a very very short period of time.

I would highly recommend the coaching to anybody that's even remotely interested. It will help you bring your business to the next level. For managers that want their originators to excel or to increase production, it's a wonderful way to get them to where they performing at expected levels.

Jeff Singer
Loan Originator/Manager
(Jeff was recently named #50 on Mortgage Originator Magazine's Top 200 Originators list)

I just wanted to take a few moments to let you know I'm really enjoying your complete originator coaching program. Thanks so much for always providing persistent and relevant boundaries to myself and to my team. I look forward to being a life long client of yours and I'll certainly make sure every mortgage professional I encounter knows about your system, because it's certainly a must have.

Edgar DeJesus
ABC Mortgage Funding

Hi this is Daryn from Chicago, I am just giving you a quick phone call to thank you for both the tools and the motivation you've given me in this challenging market. I will highly recommend David's coaching products and personal coaching sessions to anyone. It is well worth the investment and again thank you guys.

Daryn Peterson
R.O.C Financial, Inc

Click here to schedule a 30 minute Complimentary Discovery Coaching Session
and Receive a Personal Originator Business Optimizer!

About David's Coaching

In our coaching program we tailor our system to fit your personality and your unique style. Our additional online Support Staff is also available to help answer questions during normal business hours (8:30am-5:30pm Central Standard Time) via email and phone support to help you maximize your coaching experience.

As your Coach I will...

Teach you proven systems to help you close more loans
Help you create a workable Action Plan for every dream you've established
Hold you accountable to your own goals
Bring understanding to your natural gifts and abilities and how to use them best
Give insight, direction and support

When you...

Trust and work the system
Stay honest with yourself and your coach
Communicate your needs
Commit to grow personally

You will...

Increase your effectiveness
Lower your stress level
Become more confident
Have better relationships
Enjoy the benefits of a resilient life
Improve your overall quality of life
Your Coach is committed to your growth and success!

Here's what you'll receive as a coaching client...

- Originator Business Optimizer Tool to help assess and plan for the future to take your business to the next level

Click here to view sample Business Optimizer

- Weekly 30 minute coaching sessions with your personal Originator Coach to work through each of the coaching modules listed above and to talk about your specific needs.

- A one-year subscription to eLifePlans.com (Online life planning and goal setting tool that's renewable after 1-year period for $110 year). Your coach will help you to create your personal life plan to help you focus on your most important goals and dreams. Includes unlimited email support on the development of your eLife Plan from the eLifePlans Support staff.

- Access to helpful success articles, tips and quotes listed on eLifePlans.com

- On-going support, encouragement and accountability direct from your personal Originator Coach

- Easy to follow ideas for implementing your plan

- Tips on how to work fewer hours while increasing your effectiveness at work and at home

- A personal Coach who cares as much about your success as you do

Click here to schedule a 30 minute Complimentary Discovery Coaching Session
and Receive a Personal Originator Business Optimizer!

Your Monthly Investment:

$599 per month

If you'd like to schedule a complimentary Coaching Complimentary Coaching Session please call 800-818-8286 today or click here!

“He who every morning plans the transaction of the day and follows out that plan, carries a thread that will guide him through the maze of the most busy life. But where no plan is laid, where the disposal of time is surrendered merely to the chance of incidence, chaos will soon reign.”

Victor Hugo
French dramatist, novelist, & poet
1802-1885

With the constant industry changes and demands on today’s mortgage originator, it’s hard to keep chaos from happening. As chaotic as it is, we have to look to the positives that come from chaos and change in general.

Now is a great time to revisit your life goals and determine whether you’re doing what you really want to do in your career and in life or whether you need to make a life change. Once you gain clarity on what you want to BE, DO and HAVE you can then re-focus on bringing order back into your life by adopting habits that have been proven to lead to a more balanced and productive life.

Work/life balance all but goes out the window for most originators as they try to survive and thrive in challenging times. In my own quest for discovering work/life balance, I have learned that success in this arena comes down to three daily habits...

1) We must know our highest priorities and block out time for them in our calendar

As mortgage professionals we live our lives according to appointments. I’ve personally learned that if I don’t have both personal and professional priorities on the calendar there’s a good chance it won’t get done. There will always be more to do then we have time for in a day, so we must know our priorities and stay focused on spending time with them by putting them in our calendars or we will fail to achieve any sort of work/life balance.

2) We must manage our commitments and client expectations

Most successful leaders I know (including myself) have the bad habit of over promising and over committing because we have a false sense of reality and what we can do in a day. We mean well but this leads us to compromise other commitments we’ve made to ourselves, family members, our support team and/or our clients and referral partners.

For example, I often hear originators who say they’re too busy to exercise. Well, if you’ve made a commitment to exercise four times a week and a client calls you right before your scheduled exercise time you have a decision to make. Your answer will be determined by your commitments. If you’re committed to exercising and you value the benefits of doing so you’ll manage that situation accordingly. If you’re not committed to exercising you’ll complain you don’t have enough time to exercise.

Emergency phone calls, loans in crisis and urgent situations often become how we manage and live our lives in the mortgage industry. The fact is you have a choice. You can be proactive and make an adjustment to your commitments and schedule or you can continue to react according to what happens. Low priority activities that are perceived as urgent situations can rob us of work/life balance and the achievement of our personal and professional goals. By better managing your commitments and not over extending yourself you will live a more balanced and productive life.

3) We must finish our day before it begins

Jim Rohn, a famous business philosopher, once said “If you fail to create your own plan, chances are you’ll fall into someone else’s plan and guess what they’ve got planned for you? Not much!” An effective time plan is a simple way of designing what I call the “Perfect Week”. Planning your “Perfect Week” begins by establishing specific appointments in your weekly calendar for each of the areas you’d like to spend time in.

By blocking out specific sections of your day/week/month for each of your highest priorities and commitments you’ll begin to fill your schedule with the activities that mean the most to you (and your business). This process has provided my coaching clients with a systematic way of managing their most important activities and nearly guaranteeing their highest level of performance when the plan is followed.

This time blocking activity allows the originator the opportunity to schedule their priorities into a calendar and begin to create a success system for them to operate from so if they just follow the plan they’ll be successful. It also gives an originator the understanding that they cannot do everything and that they must make a conscious decision about what activities to take on and what decisions they need to delegate, eliminate or schedule for a later date.

To create your time plan simply take out a calendar or make a table with the days of the week at the top and the hours of the day in the furthest column to the left. Breakdown your time in 30 minute increments (i.e. 5am, 5:30am, 6am) and begin filling out each block with a priority that you need to make happen to live out your “Perfect Week”.

I have found that an originator’s daily schedule can be broken down into 7 categories of time and I’ve listed these seven categories below in what I call my Originator’s Daily Task List. They are listed from highest priority to lowest priority and if you follow this plan each day and work from top to bottom you will live a balanced life and achieve great things in your career as a mortgage originator.

Personal Time – This may look different for each of us based on the stage of life we’re in but make sure this area is put into your calendar before you add the business related categories.

□ Faith

□ Family

□ Fitness

□ Friends

□ Fun (hobbies)

Executive Time – This is time spent ON your business vs. time spent IN your business.

□ Reviewed goals/personal life plan and updated as necessary

□ Prioritized my work for the day

□ Measured my performance from previous day/week/month/year

□ Met with team/assistant to discuss business growth objectives

Marketing Time – This is time spent on marketing related activities where you’re communicating with two or MORE people at a time.

□ Reviewed my marketing plan and scheduled marketing activities into calendar

□ Completed a marketing activity (email, newsletter, seminar, direct mail campaign, etc.)

□ Attended an group event (Associations, Chamber, Leads Group, etc)

Sales Time – This is time spent on sales specific activities where you’re communicating with two or LESS people at a time.

□ Followed up with current prospects and clients currently in progress for referrals/status

□ Pre-qualified a new prospective client

□ Closed a loan

□ Asked for a referral from 2 or more people or followed up on a referral request

□ Returned all calls/voicemails for the day

□ Contacted a new referral partner prospect

□ Followed up and added value to current referral partner

Processing Time – This is time spent on processing activities required to fulfill the sales you’ve made. This area requires clarity from management so you know what IS and what IS NOT your responsibility.

□ Priced a loan and/or submitted a file for automated approval

□ Submitted a complete file to processing

□ Resolved a processing related problem or issue

□ Ordered Title, Appraisal, Verifications on file(s) in process

Training Time – This is time spent on training and professional development activities where you’re improving your expertise and skills.

□ Listened to or watched a 30+ minute coaching/training webinar/podcast/conference call

□ Read an industry related book/article/blog for 30+ minutes

□ Attended a live seminar/training course on personal/professional development strategies

□ Reviewed the MyMortgageCommunity.com website for new strategies, tactics and ideas

Operations Time – This is time spent on anything that doesn’t fall into the above six categories. The faster you can implement these tasks the more money you will make and your work/life balance will improve.

□ Delegated a new operations/administrative related task to a co-worker/asst.

□ Automated a process or implemented a new technology into my workflow process

□ Created a written process for a standard task or responsibility

□ Emptied my inbox (online & offline) and filed projects/papers/emails into folders

□ Organized my work area for maximum effectiveness

Once you’ve completed your time plan using the above 7 categories as a guide, you should have a designated time for every priority and commitment in your life. Now, print this document out and place it in a place where you can resource it throughout your day so it becomes a habit or a way of living. It may also be helpful to transfer the information from this table into your everyday planner (i.e. Outlook, Day Planner, etc.) so you can schedule around the appointments you’ve set for yourself.

Next Steps to Create Work/Life Balance

Take a moment right now and block out some time this week (or month) to step back and establish (or review) your life and time plan. If you’ve already got a plan then get back to following it more closely and watch your business and your personal life begin to soar. Remember, those who plan to succeed usually do!

Bonus Resource Downloads!

Originator Daily Task List